How To Make It In America – Episode 1
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Can’t wait for the second episode. Click on the pic below to watch Episode 1. It even has my dude Cudder in it!
Take it easy,
Chris
Game Changing Name Changing
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A lot of people have been asking me what the significance of the name change from Too Legit to the Legitimacy is. Yesterday, my good friend Mkyend asked me the question once again over Formspring, so I thought I’d just let everyone know what’s up.
The name change was brought about for several reasons.
1. Brand Image – I really felt that Too Legit was amateurish and I’m sure most of you will agree that it would really benefit the brand’s image to switch it up a bit without straying too far from the original name.
2. Significance of the Name – The name had implications that you could, in fact, be TOO legit, or too real. That’s impossible. With the change of the name, no longer is their a bar set for ‘how’ authentic you should be, instead The Legitimacy is a collective of individuals who live life with authenticity close to heart.
3. Progress/Future – At some point in everyone’s life, there is a need for change. A change in location, a change in occupation, a change in something. The name change was just something I felt was right. You could even call it a rebirth. I believe that it will ultimately lead the brand more in the direction of what I originally wanted it to be.
4. Versatility – Too Legit really limited what I could do in almost every aspect of design. It kind of brought the false thoughts that the tees were LOUD like something MC Hammer would wear (references to too legit to quit were heard quite frequently, you might imagine). And in general, it was hard to work around the name.
Those are just a couple of the reasons why I changed the name. Hopefully everyone understands a little bit better. If you have any more questions regarding the name change or anything else about the brand, feel free to hit me up!
Take it easy,
Chris
Link to my Formspring : Here
Hit it up with any questions you might have. Brand related, not brand related, personal. Anything.
This Plane Video
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Wiz is my dude. Love all of the stuff that he has released and he’s always in heavy rotation. Check out the dope video for one of my favorite songs.
-Chris
We Are The World 25
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-Chris
FFB Delivery!
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Hey everyone,
I received TWO complimentary tees in the mail today and I must say, I’m impressed. They are of exceptional quality and presentation. Both tees are packaged in custom printed resealable bags to ensure that the goods stay fresh. In addition, each tee has custom neck labels with the FFB logo and sizing/washing information, as well as, a quality inspection sticker, which I thought was a fun extra. It is evident that attention to detail is a big part of Fur Face Boy and that’s a major plus in my book!
Big shouts to Ha (Owner of FFB) and the OG FFB and thanks again!
Check his tees out here.
-Chris
